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Young Creatives

Project
  • Immersive interactive gallery
  • Art Direction, UX, UI
  • Heed, 2017

By joining forces with studio Heed and Anoush Abrar, one of the world’s best portrait photographers, we’ve build an innovative digital gallery experience. It features 100 rising creatives to discover in an atmosphere of the surreal and ephemeral.

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The Challenge

I explored tons of creative concepts with a single question in mind:“How can we make something which would have traditionally stopped at being just a book of portraits, into something highly interactive and surprising?”

The Big Idea

What if we created a dark and timeless universe? What if that space was randomly generated on the fly? What if the experience was an infinite puzzle? These questions led to the building of the Young Creatives Space: A Disruptive Art Piece.

The Payoff

Immediately after release, we received most of the world’s important interactive awards. I’m proud to have helped making Heed the only Swiss studio to win an FWA in 2017. The project has pioneered new paths for photographers exploring the combination of art and technology.

Credits

Agency · Heed - Lausanne, Switzerland

Creative Director · Dany Cerone

Code · Jan Štěpánovský